http://rapidcityjournal.com/news/local/voters-guide-million-civic-center-expansion-decided-tuesday/article_6752f30b-d3ca-53ec-8d1c-323d42522cc9.html
"The business plan
The business plan for the
proposed expansion assumed that the facility could attract such top-tier
acts as Paul McCartney, Taylor Swift and Justin Timberlake. At the same
time, the plan acknowledged that the region's sparse population and
limited income, which is lower than the national average, may counteract
its ability to do so.
City and civic center officials and other
expansion proponents now maintain that those types of acts would not be
the staples of the new arena. Rather, smaller concerts and events like
the Lakota Nation Invitational and Black Hills Stock Show & Rodeo
would be the mainstays for the new facility.
To reach the
facility's projected operational revenue, the report also assumed the
city would need two new professional sports franchises.
Craig
Baltzer, the civic center's director, has said, however, that those
options are not on the table and would not be pursued. The two sports
teams account for nearly half of all new events at the proposed arena,
according to the report.
The business plan also assumed the civic
center would start charging up to $5 for on-site parking during all
ticketed events. Baltzer says that option has not been, and cannot be,
addressed until a final design for the expansion is completed.
Options to make up for those shortfalls have not been publicly presented."
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